The Commission for the Protection of Competition initiated proceedings of investigating violation of competition ex officio against related companies Apcom from Hungary and Apcom Distribution from Belgrade due to reasonable doubt that stated companies set Apple product prices in resale in the Republic of Serbia and performed unannounced raids on four locations.

The Commission for the Protection of Competition analyzed competition status on the market of (1) mobile telephones and tablets, (2) smart watches, (3) accessories (headphones and wireless headphones), (4) smart TV boxes and (5) peripherals (keyboards and mouses), among others, for Apple products in the Republic of Serbia. On this occasion, through insight into publicly available data, it has been concluded that the prices of certain Apple products in the Republic of Serbia are unified with observed retailers of this brand, regardless of whether retailers have certain status of Apple authorized dealer or not, and regardless of sales channel, that is, whether it is classic sales in bricks and mortar stores or online sales.

Also, it has been detected that, in addition to being unified, the prices of Apple products on the market of the Republic of Serbia are higher compared to the prices in the neighboring countries, which is why Commission presumed existence of violation of competition in the form of setting resale prices in the sense of Article 10 of the Law on Protection of Competition, that is, that companies Apcom Distribution and Apcom from Hungary set the prices of Apple products in resale.

All persons having data, documents or other relevant information that can contribute to establishing the factual situation in this procedure are hereby invited to submit them at the address of the Commission for Protection of Competition, Savska 25 / IV, Belgrade.